Icon Racing offers a unique opportunity for horse ownership that goes beyond just having a stake in a racehorse. It provides a personal connection to the sport, allowing partners to watch their own horse develop and compete, creating an immersive and emotional experience that deepens their appreciation for horse racing.

The goal of Icon Racing is to make horse racing more accessible to new fans by simplifying the sport and providing guidance every step of the way. Through horse ownership, immersive storytelling, and dynamic media platforms like podcasts and social media, Icon Racing breaks down the complexities of the sport and offers a front-row experience to its partners and followers.

One key aspect of Icon Racing’s approach to fan engagement is understanding the lineage of racehorses. By helping fans follow the bloodlines of past champions, Icon Racing keeps the narrative going and connects past champions with the next generation of stars. Icon Racing offers exclusive events trackside and parties in Las Vegas, making it a unique and exciting horse racing lifestyle club that sets it apart from traditional ownership experiences.