To revive tourism in Hong Kong, it is essential to focus on creating authentic experiences that showcase the city’s cultural heritage. The government’s blueprint for the tourism industry emphasizes the importance of diverse cultural offerings, drawing inspiration from successful models like South Korea’s hallyu wave.
South Korea’s hallyu wave, with a global fan base of 225 million, offers valuable lessons for Hong Kong in promoting cultural content. The success of hallyu extends beyond audiovisual content to include food, fashion, beauty, and lifestyle, demonstrating the potential for Hong Kong to leverage its cultural treasures for tourism.
Hong Kong’s cinematic heritage, highlighted by iconic figures like Jackie Chan and Wong Kar-wai, is a strong asset that deserves greater promotion. Recent successes like the film “The Last Dance” showcase the city’s unique cultural heritage, providing a glimpse into its rich history and traditions that can attract global audiences and boost tourism.
