Pythia Sports has partnered with Betmaster to offer managed trading services for horse racing, enhancing the betting experience for racing enthusiasts worldwide. This collaboration, facilitated by Racing1 Markets, provides Betmaster with a 24/7 racing package in one contract and integration, strengthening ties within the racing ecosystem. Betmaster customers will now have access to expert pricing for global meets across various countries.
The partnership between Pythia Sports and Betmaster will offer customers a seamless horse racing experience, with plans to integrate select derivative markets and in-running betting later this year. This collaboration represents Pythia’s commitment to delivering high-quality horse racing solutions to operators globally. Betmaster’s Chief Product Officer, Andrey Rozanov, expressed excitement about enhancing their horse racing product and providing customers with a dynamic betting experience.
The agreement highlights the increasing demand for robust horse racing solutions in the online sports betting industry and solidifies Pythia’s reputation as a trusted partner. Pythia will showcase its risk management service at ICE in Barcelona as part of the Racing1 partnership. Established in 2014, Pythia Sports focuses on predictive sports modelling and data collection, working with data rights holders like arena Racing Company and Racecourse Media Group to provide innovative solutions to bookmakers.
