The article discusses the negative and factually incorrect portrayal of the horse racing industry in a recent New York Times article, focusing on animal cruelty, human exploitation, and the perception of the rich stealing money. Despite efforts to defend the industry, the damage control may not have been sufficient to combat the growing unfavorable public opinion. The author argues that the industry needs to relate to everyday people and change the narrative.
The article suggests forming an alliance between horse racing and Equine Assisted Services (EAS) to enhance public perception, expand audience reach, and foster sustainability. By aligning with EAS, racing can show a commitment to society and horse welfare, reach a broader audience, and demonstrate how horses can transition into new roles after their racing careers. This collaboration would redefine the role of horses in society beyond entertainment and sport.
To create this alliance, the article recommends looking at existing programs such as ABIJAHS at Canterbury Downs in Minnesota and learning about the impact of equine assisted services from programs like stable Recovery and Liskennett Equine Assisted Activity Centre. By educating ourselves and spreading the word, the industry has a unique opportunity to change the narrative and make a difference. Links to further information on organizations involved in horse welfare and mental health are provided for additional resources.
